![]() The Atlantic places gender at the heart of his appeal, suggesting “ understands men in America better than most people do. Some 57% of his audience reports earning over $50k per year, with 19% making over $100k”, with an average age of 24. ![]() Media Monitors says Rogan’s listenership is “71% male and evenly split between high school and post-secondary graduates. What’s important about Joe Rogan is also the type of listener he attracts. Spotify’s other stellar podcast hosts include Barack Obama and Bruce Springsteen, Prince Harry and Meghan Markle. Spotify can justify the spectacular outlay: there is a ton of advertising dollars to be made in spoken word audio, where podcasting is eating up what was once radio’s domain. The reason? “A musician would need to generate 23 billion streams on Spotify to earn what they’re paying Joe Rogan for his podcast rights”. As music journalist Ted Gioia put it in May 2020, “Spotify values Rogan more than any musician in the history of the world”. The deal was a gamble, but one based on the numbers. Before this, podcasts were everywhere, and their “platform agnostic” status was central to their appeal for creators and audiences. When Spotify signed a US$100 million (A$140 million) deal with Rogan in 2020 for the exclusive rights to his podcast the industry took notice. Rogan’s podcast gets an estimated 200 million downloads each month, making him the most popular podcaster in the US. On August 9th, 2020, Twitter user MommaLizbian tweeted another example of a fake tribute to Rogan (shown below), receiving 300 likes in roughly 48 hours.Joe Rogan is described on his website as “stand up comic, mixed martial arts fanatic, psychedelic adventurer, host of The Joe Rogan Experience podcast.” It’s the last of these that has really made his name, and for many audiences, made the medium of podcasting too. On July 13th, 2020, during a Just Chatting livestream by Twitch streamer bobbyfeeno, several users began posting in his chat the Joe Rogan had died, and despite some users pointing out that it was just a meme, he initially fell for the hoax and appears to search for news of his death shortly after. #RIPJOEROGAN 1967-2019 □□ You will be missed □ #Joerogan #joeroganexperience #joeroganpodcast #powerfuljoerogan #powerfuljoeroganexperience #ripjoe #rip #ufc #ufccommentator #commentator #podcast #jre #jrepodcast #repost #makethisgoviral #makethisviral #share #spreadtheword #powerful #powerfulman #hewillbemissed #youwillbemissed A post shared by THE MMA-HOLES (themmaholes) on at 7:30pm PST A great soul, and a hell of an entertainer. □ BREAKING! □ We've just received word that joerogan has passed away. #RIPJOEROGAN 1967-2019 You will be missed.” The video (shown below) received over 1,000 views and 70 likes. On January 26th, 2019, Instagram user themmaholes, a podcast on MMA/UFC, uploaded a video of themselves reacting to the news of Rogan’s fake death alongside the caption, “We've just received word that has passed away. On June 21st, 2018, Twitter user sonny_antonelli posted a satirical eulogy of Rogan (seen below, right) that claimed he had died from a marijuana overdose. On April 21st, 2018, following the death of actor Verne Jay Troyer, Redditor Suibu posted a meme (seen below, left) depicting Troyer lifting weights on the /r/JoeRogan subreddit under the title, “RIP Joe Rogan,” receiving over 451 upvotes. Several other hoaxes claiming Joe Rogan had died continued to appear in the following years, with another surfacing in 2018. Later that day, after #RIPJoeRogan trended on Twitter, Joe Rogan addressed the hoax on his own Twitter account and said, “I'm alive as fuck, SON.” The tweet (shown below) also shared the article and received over 175 likes and 122 retweets. On January 5th, 2014, The Internet Chronicle published a satirical obituary claiming Joe Rogan had died of an apparent DMT overdose in an article titled “Joe Rogan Dead at 46” (seen below). ![]() The use of the hashtag #RIPJoeRogan appears online with fake death hoaxes as early as 2014, though the exact origins are unknown. The clip (shown below), received over 147,000 views, 210 likes, 1,800 dislikes and 550 comments. ![]() One of the earliest examples comes from YouTuber JShore131, who uploaded their video “R.I.P. The exact first hoax of Joe Rogan’s death is unknown, but meme-related tributes claiming he had died appeared at least as early as 2010. ![]()
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